Holly Wallace

Content Marketing Manager

Holly manages the strategy, development, analysis, and optimization of marketing content at WGU Labs. Drawing on her diverse work experience, she translates academic research into clear and compelling narratives for key audiences across marketing channels. She has previously worked for multiple marketing agencies, an architecture firm, and an independent record label and book publisher. Holly earned her Bachelor of Arts in Communication Arts: Radio, TV, Film from the University of Wisconsin–Madison. Her work has appeared in The Wall Street Journal, Harvard Business Review, Business Insider, Fast Company, Inc., Forbes, and several trade magazines. In her free time, you’ll usually find Holly with her nose in a book, attending a live show, biking Milwaukee’s Oak Leaf Trail, or listening to public radio on her vintage Panasonic.